Innovation and data-driven strategy is increasingly important for business. We offer a full range of digital media and digital asset management services for Next-generation companies, with a global network of artists, designers, creators and geeks, as well as business consultants and many local service providers, to help you to create a vibrant brand.
THE NEXT-GENERATION CIO
Just as previous technology and business shifts have changed the role of the CIO, the new, more consumer-oriented business models of the social revolution will spawn a new breed of business and technology leaders. These leaders will navigate a myriad of converging and disruptive technologies, align new initiatives to both business value and technology feasibility, and identify strategies to leverage existing investments to fund innovation.
Creative Innovation Officers identify disruptive technologies for pilot projects. Investing 5% to 10% of the overall budget, this CIO persona must drive innovation on a shoestring. Typically from business backgrounds, these leaders move fast, fail fast, and move on. They tend to focus on the business side and external activities.
Creative Intelligence Officers empower the business with actionable insights. Representing between 10% and 15% of the overall budget, this CIO persona must improve business-user access to information. A key theme includes placing the right data to the right person at the right time on the right interface. These intelligence officers tend to focus on the business side and internal-facing activities.
Internal and External
Creative Integration Officers connect internal and external ecosystems. With 5% to 10% of the overall budget, this CEO persona must bring together a hodge-podge of business processes, data, systems, and connection points with legacy systems and newer cloud-based approaches. Projects touch external systems and often address post-merger integration environments. These integrators tend to focus on the technology side and both internal and external activities.
Creative Infrastructure Officers focus on cost reduction, and account for 65% to 70% of the overall IT budget. Most of this CIO persona’s projects prioritize keeping the lights on and managing legacy environments. Disruptive technologies such as virtualization and cloud will play a key role in cost reduction. These infrastructure officers tend to focus on the technology side and internal-facing activities.